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Cheers to an award-winning year!

A big congratulations to our award-winning team! In 2017, Breakaway was recognized by the Platinum PR Awards and MarCom Awards and many others in between. Looking forward to more outstanding work from our great team in the year ahead!

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Elektrobit Targets ECU Overload in Cars
EE Times
While the automotive industry today faces many challenges, two stand out: Do automakers have a way to deal with the proliferation of codes, software and data? Can conventional ECUs — presumably hundreds already packed into a single vehicle — handle this digital mob scene?

The short answers are no, and no.

On one hand, carmakers are now tasked to enable a host of new features — including connectivity, over-the-air updates, sensory data and autonomy — never before offered in vehicles. On the other hand, traditional ECUs were primarily designed to perform a specific, static, real-time function. Making ECUs future-proof wasn’t really on Detroit’s mind in the past.

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