11 hours ago
happy humpday! #cocktails #humpday\n\n📸: @marcushollan @ Ha-Ra Club https://t.co/hYUlOdUEI3
Breakaway and Ricoh Win Platinum Marcom Award

We are very excited to announce that Breakaway along with our client Ricoh were awarded the Platinum Marcom Award in the “Publicity Campaign” category for our launch of the Ricoh Theta S!

Our goal was to position Ricoh as a pioneer and innovator in consumer technology , as well as to build brand awareness for the amazing Theta line of spherical imaging cameras. The Theta S was featured in over 100 high-visibility outlets (and counting), including USA Today, Wall Street Journal, Los Angeles Times, CNN, WIRED, Mashable and many more, reaching an audience of over 275 million, and resulting in more than 14k twitter mentions.

It has been a pleasure working with the Ricoh team to build awareness of and interest in the Theta, and to introduce a new way to think about capturing images!

© Copyright 2016

Forget the Distant Future, Smarter Cars Are Already Here
TIME Magazine
"Now that these powerful computers are coming online, this data can tell analysts about everything from potholes that need filling to where a new road needs to be built. Andrew Poliak, who works for QNX, a tech company that is to connected cars what Microsoft is to PCs, says he wrote to President Obama when GM declared bankruptcy, arguing that the government could actually save money if it only leveraged the data America’s biggest automaker had collected through its OnStar system. “We spend so much money as a nation on traffic information,” says Poliak. “The amount of data that a connected car can generate–this giant sensor on wheels–could eliminate a lot of that excess spending.”

Read More       More News