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Breakaway and Ricoh Win Platinum Marcom Award

We are very excited to announce that Breakaway along with our client Ricoh were awarded the Platinum Marcom Award in the “Publicity Campaign” category for our launch of the Ricoh Theta S!

Our goal was to position Ricoh as a pioneer and innovator in consumer technology , as well as to build brand awareness for the amazing Theta line of spherical imaging cameras. The Theta S was featured in over 100 high-visibility outlets (and counting), including USA Today, Wall Street Journal, Los Angeles Times, CNN, WIRED, Mashable and many more, reaching an audience of over 275 million, and resulting in more than 14k twitter mentions.

It has been a pleasure working with the Ricoh team to build awareness of and interest in the Theta, and to introduce a new way to think about capturing images!

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Makers of Self-Driving Cars Ask What to Do With Human Nature
The New York Times
Manuela Papadopol, the director of global marketing at Elektrobit, a technology supplier to the auto industry, advocates a gradual evolution by carmakers like Ford and General Motors that lets consumers become accustomed to the technology while automakers gather more data on the systems.

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