TV of Tomorrow Show San Francisco 2015



The TV of Tomorrow (TVOT) San Francisco Show is a wrap! Set at the gorgeous Golden Gate Club in San Francisco’s Presidio, TVOT, produced  by Tracy Swedlow, founder of InterativeTV Today [itvt], brought speakers and attendees from throughout the U.S. to share experiences and wisdom around the future of television. Breakaway is the exclusive marketing and PR partner for TVOT, and we look forward to the event each year. This year’s show covered everything from television advertising to YouTube to understanding what virtual reality brings to the table.



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Learning the PR Ropes with Breakaway Communications



As today marks the end of my internship at Breakaway Communications, I have been reflecting on my experience as an intern for a technology public relations firm. It was just five weeks ago that I was in my last few weeks as a high school senior whose last assignment before graduation was an internship to give me a “real-world” look at what is to come. With a passion for technology and cars, PR opened my eyes to some new experiences like learning tech lingo, being introduced to new ways to become immersed in the tech world and finding new companies to follow. As an added bonus, I got to spend my days in New York City!



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Elektrobit Wins Best Safety or ADAS Solution at TU-Automotive Detroit!



At this year’s TU-Automotive Detroit, Elektrobit was thrilled to be selected as the winner in the Best Safety or ADAS Solution category for its EB Assist Electronic Horizon driver-assistance software. EB Assist Electronic Horizon provides accurate street map and topographical data for predictive driver assistance features. It enables carmakers to develop systems that help drivers evaluate the road ahead, ensuring safety and comfort while paving the way to the next big thing in automotive: automated driving. Congratulations to all the winners!



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Breakaway Clients QNX Software Systems and Elektrobit (EB) Finalists for TU-Automotive Awards



Every year, the TU-Automotive awards recognize the best companies and solutions in the connected car industry. We are over the moon that two of our clients – QNX Software Systems and Elektrobit (EB)  – were selected as finalists in multiple categories for the awards this year.

 



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Top Three Picks from SXSW 2015 – What are Yours?



Earlier this month marked the gathering of thousands of creative minds from around the world in Austin, Texas, for the annual South by Southwest Conference & Festival (SXSW), a set of music and film festivals, interactive sessions, and conferences. SXSW brings together thousands of professionals, thought leaders and talent from around the world, representing nearly every industry you can think of, for hundreds of panels and keynote sessions, parties, pitches, music, celebrities and good Texas barbecue. I’m sad to say that I haven’t had the chance to attend SXSW yet, but as a PR professional who has worked in the technology arena for a few years now, I’ve learned it is an important show for the tech community and worth keeping an eye on. Each year surpasses the last, with exciting new innovations, trends and technologies – and this year was no different.

 



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#Pitching101



As someone relatively new to the PR world, I recently attended a webinar focused on pitching, which was helpful to sharpen my pitching skills



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