Train of Thoughts



For the 8 percent of Americans like me who travel longer than an hour each way to work, you understand the monotony and intellectual stagnation that is our commutes. Luckily, I believe I found the cure: podcasts. 



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Twitter’s New Timeline- What Does it Mean for Brands and PR?



There is no denying that the world of media and communications is constantly evolving. Twenty years ago social media didn't even exist, yet two short decades later, it has found its way to the core of the business world. In technology PR, we’ve become accustomed to social media announcements that can shake things up – which leads me to Twitter’s new algorithmic timeline and its impact from both a brand and PR perspective. 



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Lights, Camera, CES!



This year, Breakaway joined three of our clients— BlackBerry’s QNX Software Systems, Elektrobit (EB), and Ricoh Imaging Americas Corporation,—on the CES show floor. Jam-packed with exciting announcements and interactive demos, CES 2016 was one for the books!



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The Facebook Dislike Button Has Arrived – In Emoji Form



“To like a Facebook post or not to like,” that is the question. Fear not Facebook users, the Facebook God, or rather, Mark Zuckerberg, has answered with the emoji reactions.



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Ricoh Imaging Launches New 360-degree Camera at NYC event



Breakaway had the exciting opportunity to launch Ricoh Imaging and Ricoh Americas’ new 360-degree spherical imaging camera, the Theta S, at the Diamond Horseshoe Theater in NYC earlier this month. The Theta S is the newest model in the Ricoh Theta series of cameras that capture fully spherical 360-degree high-resolution stills and HD video, allowing viewers to see all of a scene: up, down and all around! The camera features extra-high resolution, easy operation via a single button on the camera or via the Theta S smartphone app, a live preview function and the ability to share images via social platforms.



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On the Scene at the Connected Car Conference



Breakaway recently participated in Doug Newcomb’s Connected Car Conference (C3) in NYC! Thought leaders who spoke and exhibited at the show included the AAA, Pioneer, Hyundai, and QNX Software Systems. QNX Software Systems showcased its latest technology concept car based on a Maserati Quattroporte. Check out the pictures below of press getting demos of QNX Software Systems’ platform in action in the car along with Breakaway AE Tricia Nugent. Be sure to read Doug’s recap of the panel “Tackling Connected Car Security and Privacy Concerns,” which included Derek Kuhn of BlackBerry Technology Solutions.



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