Breakaway Clients QNX Software Systems and Elektrobit (EB) Finalists for TU-Automotive Awards



Every year, the TU-Automotive awards recognize the best companies and solutions in the connected car industry. We are over the moon that two of our clients – QNX Software Systems and Elektrobit (EB)  – were selected as finalists in multiple categories for the awards this year.

 



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Top Three Picks from SXSW 2015 – What are Yours?



Earlier this month marked the gathering of thousands of creative minds from around the world in Austin, Texas, for the annual South by Southwest Conference & Festival (SXSW), a set of music and film festivals, interactive sessions, and conferences. SXSW brings together thousands of professionals, thought leaders and talent from around the world, representing nearly every industry you can think of, for hundreds of panels and keynote sessions, parties, pitches, music, celebrities and good Texas barbecue. I’m sad to say that I haven’t had the chance to attend SXSW yet, but as a PR professional who has worked in the technology arena for a few years now, I’ve learned it is an important show for the tech community and worth keeping an eye on. Each year surpasses the last, with exciting new innovations, trends and technologies – and this year was no different.

 



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#Pitching101



As someone relatively new to the PR world, I recently attended a webinar focused on pitching, which was helpful to sharpen my pitching skills



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What I’m Reading



I’m currently preparing to enter my fourth year—or senior year, as they say here in the States—at McGill University in Montreal, Canada. I’m very excited to return to Breakaway Communications as a summer intern, having already interned at Breakaway the summer of 2011 after graduating from my high school in Connecticut.



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The Connected Car Conference with QNX Software Systems



Few issues fascinate me more than the connected car and its implications. That’s one reason why I was eager to attend this year’s Connected Car Conference (C3) as part of CEWeek New York. (Another reason? The event is also a preview of what’s to come for 2015 CES.)  Our client from QNX Software Systems, Derek Kuhn, participated in the panel “Safeguarding Driver Privacy,” sharing his insight on the challenges, opportunities and under-appreciated nuances of keeping connected car data safe. The panel also featured executives from AVG Technologies, Covisint, HARMAN, and the Intelligent Car Coalition, with Strategy Analytics’ Roger Lanctot moderating.



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New Twitter is (Getting) Here!



You’ve heard the rumors and read the speculation, but fear not – Twitter has officially announced and begun the rollout of #NewTwitter (affectionately nicknamed by avid Twitter users like myself). What is #NewTwitter, you ask? It’s the new and improved web profile, boasting new features including larger profile and cover photos, a customizable header and the option to pin a tweet to the top of your page. On top of all this, your popular tweets will now appear larger.



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