New Twitter is (Getting) Here!

You’ve heard the rumors and read the speculation, but fear not – Twitter has officially announced and begun the rollout of #NewTwitter (affectionately nicknamed by avid Twitter users like myself). What is #NewTwitter, you ask? It’s the new and improved web profile, boasting new features including larger profile and cover photos, a customizable header and the option to pin a tweet to the top of your page. On top of all this, your popular tweets will now appear larger.

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Breakaway Wins Again…this Time it’s the Bulldog Media Relations Award!

Bulldog Reporter—a vastly respected industry organization focused on best practices in communications—today named Breakaway winner of a coveted 2014 Bulldog Media Relations Award for Excellence in Media and Publicity Campaigns. We received a bronze award in the Best Investment Banking & Financial Services Campaign category for the “grey charges” education campaign we executed on behalf of BillGuard.

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What I’m Reading, and the devices I use to do so

For most college sophomores, the beginning of a new semester marks new textbooks, different professors and countless – sometimes overnight - hours spent studying. However, I consider myself fortunate enough to have begun my semester as the spring 2014 intern at Breakaway Communications!

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Lights, Cameras, Action! Breakaway Clients Battle the Crowds and Cab Lines for a Successful CES 2014

It’s now been a week since CES was in full swing, and I think I’ve fully recovered! You’ve all heard (or witnessed, first-hand) the craziness that is Las Vegas’ largest trade show: the cool, new tech gear; the never-ending thump-thump-thump of bass from the huge speakers in the booths; the lights and booth personnel vying for your attention; the humongous crowds; the never-ending shuttle bus and cab lines; the A-List celebrities; the 24-7 activities…

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Breakaway and Clients Recognized with Respected Industry Awards

“Winning isn’t everything…it’s the only thing.”
-Vince Lombardi

While we enjoy our work—and find reward in the small, day-to-day victories of PR—being recognized by the industry for our accomplishments also feels very good, indeed.

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A Night At Sea/On the Water: Breakaway New York’s (Late) Summer Party

Last week, the Breakaway New York team held its summer party and set sail on a historic Schooner out of South Street Seaport for a memorable night on the waters of New York Harbor.  For a little under two hours, the Breakaway New York team and our summer interns, Jacob and Katie, took in views of the skylines of Manhattan and Brooklyn (the latter for which I have a special affinity) – including the Statue of Liberty, which is taken for granted by most New Yorkers but is truly a remarkable sight in the evening.  Although it had only been a couple of weeks since Jacob and Katie’s internships ended, we digested all of their newest adventures - inside and outside of school – that they’ve experienced since their last day at Breakaway. We also reminisced on the highlights of a summer that went by all too quickly – landmark client announcements, great office moments and more.  And we couldn’t resist trading our thoughts on the latest industry news, including Apple’s new iPhones and developments in the Silicon Alley. 

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