Plaxo
Company Makeover: Transforming Plaxo Brand from Contact Management Pioneer to Web 2.0 Innovator
In 2001, the founders of Plaxo had a great idea…a networked address book which was smart and could automatically sync contact information across multiple platforms, laptops, phones, and Microsoft Outlook. The address book was a big hit and is used by over 20 million people worldwide. In the meantime, the company was working on a bigger idea: how to reinvent the company and its core service. What if Plaxo’s smart, networked address book and calendar could form the foundation for vastly improved communications, content, and community functions?
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iPass
Re-positioning iPass from remote-access vendor to mobility solutions provider
iPass hired Breakaway Communications to help reposition the company from a vendor of remote-access services (originally dial-up!) to the leader in enterprise mobility software and services. iPass had acquired three companies in less than three years, and its customers, investors and industry watchers were anxious to see how iPass would weave the various product lines into a cohesive offering.
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Paglo
Disruptive Technology Launch: Introducing the world’s first "search engine for IT."
Paglo’s founders had previously led Network Chemistry, a wireless security company that was sold in mid 2007. The founders regrouped and began building a new company around a Web 2.0 technology that would make it possible for small businesses and IT consultants to search their networks and networked devices using a free, on-demand service.
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InfoPrint
InfoPrint Steals the Show at drupa 2008
The InfoPrint Solutions Company sought to maximize its visibility at drupa, which is the worldwide printing industry’s largest trade show. InfoPrint is a joint venture of IBM and Ricoh, and a key objective for Breakaway and InfoPrint’s in-house marketing team was to demonstrate to media, customers and partners from around the globe how successful the venture had been since its formation in 2007. It was especially important to show the tight integration with Ricoh, which will assume full ownership of InfoPrint in 2011.
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eJamming AUDiiO
Setting the “Stage” for eJamming AUDiiO: The Making of a DEMOgod
Breakaway was tasked with helping build awareness for eJamming and
preparing for the launch of the company’s flagship product—eJamming
AUDiiO—in 2007. The very early-stage startup company offers the first
online service and software for allowing musicians to collaborate
online, in real time and in sync.
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