National Awareness Campaign: Defining the “Grey Charges” Problem; Positioning BillGuard as the Solution
BillGuard—a startup personal finance security service that identifies and resolves questionable but not fraudulent credit card charges—solves a significant and widespread problem. Unfortunately, in mid-2013, few consumers were aware that this problem existed.
Positioning HID Global as Innovator in Hot, New Market: NFC
HID Global, trusted leader in solutions for the delivery of secure identity, wanted to stimulate exposure and build brand recognition outside of its core industry into the mainstream business media. While the company’s contactless cards and readers are used in top companies and governments around the world, and HID Global receives ample coverage in security trade press, HID Global hadn’t actively pursued coverage in major media outlets, such as large metropolitan dailies, news magazines and broadcast press.
Beyond the Trades: Building Business Buzz
In mid-2010, Aruba Networks, a provider of wireless networking gear for enterprises, was on an upswing. The company’s sales and revenues were strong, its products were highly regarded and – after years of stagnancy – Aruba’s stock price was on the rebound.
Helping an Established Startup Break into a New Market: TV
MegaPhone Labs, the market leader in phone-to-screen interaction across multiple platforms, already had an established presence in the digital signage industry. Its technology, which enables consumers to participate in games, voting and other activities via their phones, had been deployed in Times Square and more than 40 major league sports arenas and events venues. Its success was achieved with just a handful of employees, in less than three years.
Calling All Global Media...It's Time to Get Social
, a Ricoh
company, is a leading provider of digital output solutions for high-volume, complex operations. Within this very tightly-knit industry, each company is looking to stand out. With this in mind, InfoPrint Solutions and Breakaway Communications strategized to identify approaches that would most effectively tell the InfoPrint Solutions story around the industry’s biggest tradeshow of the year in the US, Graph Expo.
Together we concluded that to shine the brightest, we must rule the world of social media.
Company Makeover: Transforming Plaxo Brand from Contact Management Pioneer to Web 2.0 Innovator
In 2001, the founders of Plaxo had a great idea…a networked address book which was smart and could automatically sync contact information across multiple platforms, laptops, phones, and Microsoft Outlook. The address book was a big hit and is used by over 20 million people worldwide. In the meantime, the company was working on a bigger idea: how to reinvent the company and its core service. What if Plaxo’s smart, networked address book and calendar could form the foundation for vastly improved communications, content, and community functions?
Re-positioning iPass from remote-access vendor to mobility solutions provider
iPass hired Breakaway Communications to help reposition the company from a vendor of remote-access services (originally dial-up!) to the leader in enterprise mobility software and services. iPass had acquired three companies in less than three years, and its customers, investors and industry watchers were anxious to see how iPass would weave the various product lines into a cohesive offering.
Disruptive Technology Launch: Introducing the world’s first "search engine for IT."
Paglo’s founders had previously led Network Chemistry, a wireless security company that was sold in mid 2007. The founders regrouped and began building a new company around a Web 2.0 technology that would make it possible for small businesses and IT consultants to search their networks and networked devices using a free, on-demand service.
Setting the “Stage” for eJamming AUDiiO: The Making of a DEMOgod
Breakaway was tasked with helping build awareness for eJamming and
preparing for the launch of the company’s flagship product—eJamming
AUDiiO—in 2007. The very early-stage startup company offers the first
online service and software for allowing musicians to collaborate
online, in real time and in sync.
Cox Communications with NDS
Unveiling a New Solution Live and In-Person – Keys to a Smashing Success
In 2008, NDS announced that it had been selected by Cox Communications, the third largest cable company in the United States, to implement an advanced, interactive program guide (IPG) for the company’s upcoming Trio™ launch. This win was a significant milestone for NDS, as it had previously not been aligned in the US with professional services, IPG deployments or integration projects.