Media and Analyst Relations
The media landscape continues to evolve and at Breakaway, we pride ourselves on reaching the audiences that matter, when it matters. We specialize in ensuring that each and every type of media has the content they need, when and how they want it. Our expertise ranges from working with traditional media including broadcast and print press, analyst relations, trade and monthly titles, through to online influencers, bloggers and communities. We make sure our clients are part of all the right conversations.
Social Media Practice
Breakaway’s Social Media Practice offers our clients guidance and advice on implementation of the latest web 2.0 and social media tools and services. As key bloggers become important influencers, and the news that matters breaks online, Breakaway’s combination of online experience, a full influencer contact book and established reputation in the online world space mean that our clients’ messages are heard appropriately and clearly above the noise.
Our experience ranges from launching start-ups to rolling out blue-chip Joint Ventures. The Breakaway team offers a tailored program of outreach and influencer contact, as well as message development, copywriting and media events management, ensuring that each and every new company or brand receives the attention it requires to make an impact.
Case Study Program
The proof in the pudding is that companies turn to Breakaway to help in the development of detailed case studies, highlighting excellence and best practices. Our team’s experience includes developing collateral from start to finish: interviewing our clients’ customers with great care in order to obtain key information; writing case studies and obtaining approvals; and providing finished documents that both media and sales teams love!
Today’s markets are ever-more crowded and a brand needs to demonstrate real leadership to ensure that both influencers and customers sit up and take notice. Our teamwork with clients to determine the topics that matter, or will soon matter. We help our clients to develop content such as opinion pieces that allows them to stand out from the crowd and truly become the leaders of the pack.
Executive Communications and Speechwriting
Let us put our words into the mouths that matter! Breakaway’s extensive speechwriting experience spans all levels, from C-level conferences, seminars and boardroom presentations to internal events and more. Standing up and presenting is never easy, but as our clients can attest, working with a partner like Breakaway ensures your executives will never be at a loss for the right words.
One of a company’s most important constituencies is its staff, yet many do not focus on internal communications as part of an integrated communications campaign. Breakaway’s services range from writing internal memos and updates, to managing and creating content for company blogs and intranets, to cultural change management programs, to communicating internal policy and more.
Clear, consistent messaging is the backbone of all good media coverage and Breakaway offers workshops and message development sessions to ensure clear, crisp materials that differentiate and make our clients stand out among their competitors. We expect and welcome these sessions to be rather passionate –it’s when the true essence of a company is distilled down to a few very important sentences. We help our clients choose their words carefully.
Speaking and Awards
We all like to be rewarded for our good work, and Breakaway specializes in tailored awards programs that ensure that you and your team receive the accolades that matter. Add to this a Speakers Bureau program and your executives remain visible at key shows and events, an important part of successful communications programs.
A good spokesperson is as good as the preparation they receive and Breakaway’s Media Training package is tailored to each and every client, to ensure market and media relevancy. Our team works with you to put your spokespeople through their paces and provide the tools and techniques needed for them to become the silver-tongued superstars the media come back to for quotes and comment, again and again.
Today’s communication campaigns requires myriad copy, whether for a website, press kit, case study, employee communication or customer conversations. Breakaway’s copywriting skills enable our clients to complement influencer outreach with effective written materials.
No one knows what tomorrow will bring, and you need to be prepared. When the unexpected happens, clients need to turn to a partner they can trust to help guide them through the tough times. Breakaway’s crisis management advice and experience means clients can communicate the right messages at the right time, ensuring media molehills do not become media mountains.
International Media Relations and Agency Network
As an independent agency, Breakaway’s network of independent partners spans the globe, offering coverage from Austria to New Zealand. In addition to having a great deal of global experience and linguistic expertise within our three offices, we have also found the most strategic and cost-effective agencies throughout Europe and within the high growth Asia Pacific region. We also offer in-house outreach using language skills and in-depth understanding of media requirements in different territories. The results? Our clients receive maximum ROI on integrated campaigns and are able to address multiple audiences with one voice. Furthermore, centralized billing means the headache of managing multiple territories is hugely reduced.
Events Management and Tradeshow Support
Events can range from a small, intimate round table to enormous tradeshows, covering multiple exhibit halls. We offer a full-support event management service, whatever size the event may be. This requires an attention to detail some might call obsessive, but at Breakaway, it’s the small details we know that matter the most, and our results speak for themselves.