City governments and tech companies alike are moving fast on smart cities. Last year, 78 cities competed in the nationwide Smart Cities Challenge, presenting their plans to integrate data and Internet technology into their urban infrastructure. Columbus, Ohio, the winner of the challenge, now has a total of $50 million in grants to bring its ideas […]

connected transportation | Hot Tech | smart cities

A New York Times news video on refugees shown through Google Cardboard glasses. A tricked-out in-store chair that transports TOMS customers to a Peruvian village. An Oculus Rift headset that brings viewers straight to Castle Black in Game of Thrones. Retailers, news outlets and cable companies have been dreaming up ever-exciting ways to leverage virtual reality (VR) […]

advertising | AR/VR | Marketing

According to the U.S. Bureau of Labor Statistics, the U.S. added 222,000 jobs in June making it the largest increase since February of this year. June was a great month for job growth, and if you’re currently on the job hunt – I encourage you to think small – small businesses that is. According to the […]

breakaway team | business

Driverless cars: what used to seem like something out of a science fiction movie is now an automotive actuality. In just a few, short years, 19 major brands including Ford, Toyota and Nissan will be ready to put driverless cars on the road. In fact, Breakaway client, Elektrobit—a pioneer in embedded automotive software—is working with many automakers to bring vehicles with highly […]

advertising | connected transportation | Hot Tech

If you’ve ever connected with a team on Slack, reacted to a post on Tumblr, or tuned in to a Twitter debate, there’s a very good chance you’ve used GIFs (or at least seen them deployed). The GIF, which stands for Graphic Interchange Format, has become a huge part of the way many of us […]

culture | media

There’s nothing quite like kicking off the year at the biggest technology tradeshow in the world – CES. This year, I supported our client Elektrobit, a pioneering provider of embedded and connected technology to the automotive industry. For Elektrobit’s marketing team, CES 2017 provided an opportunity to showcase how the company is defining the future of mobility […]

connected transportation | Hot Tech | media | public relations | street scene

I’ll admit it. I use an ad blocker a lot of the time. Part of it’s because I hate the clutter, yes, but ad blocking also cuts off a common avenue for malware. I’m protecting a lot more than my simple sense of taste here. And I’m not alone. According to one study, there are […]

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For the 8 percent of Americans like me who travel longer than an hour each way to work, you understand the monotony and intellectual stagnation that is our commutes. Luckily, I believe I found the cure: podcasts. Like any good millennial should, I have turned to podcasts to get my dose of NPR, Gimlet Media and Big Think. […]

breakaway team | culture | media | street scene

There is no denying that the world of media and communications is constantly evolving. Twenty years ago social media didn’t even exist, yet two short decades later, it has found its way to the core of the business world. In technology PR, we’ve become accustomed to social media announcements that can shake things up – […]

Hot Tech | public relations