PR and Communications Services – Breakaway Communications

Breakaway is a full service PR agency, offering a comprehensive portfolio of communications tools. But what exactly does “full service” mean? For us, it means we provide all of the components required to create a tailored communications strategy for clients, drawing on our various disciplines and areas of expertise.

As media continues to change and evolve, so do we. Not only does Breakaway offer techniques based on many years of media relations experience, we also continue to develop and acquire new capabilities to ensure we reach the influencers that matter, and that each and every PR campaign is closely tied to our clients’ business objectives and goals.

Media and Analyst Relations

The media landscape continues to evolve and at Breakaway, we pride ourselves on reaching the audiences that matter, when it matters. We specialize in ensuring that each and every type of media has the content they need, when and how they want it. Our expertise ranges from working with traditional media including broadcast and print press, analyst relations, trade and monthly titles, through to online influencers, bloggers and communities. We make sure our clients are part of all the right conversations.

Social Media Practice

Breakaway’s Social Media Practice offers our clients guidance and advice on implementation of the latest web 2.0 and social media tools and services. As key bloggers become important influencers, and the news that matters breaks online, Breakaway’s combination of online experience, a full influencer contact book and established reputation in the online world space mean that our clients’ messages are heard appropriately and clearly above the noise.

Company/Product Launches

Our experience ranges from launching start-ups to rolling out blue-chip Joint Ventures. The Breakaway team offers a tailored program of outreach and influencer contact, as well as message development, copywriting and media events management, ensuring that each and every new company or brand receives the attention it requires to make an impact.

Case Study Program

The proof in the pudding is that companies turn to Breakaway to help in the development of detailed case studies, highlighting excellence and best practices. Our team’s experience includes developing collateral from start to finish: interviewing our clients’ customers with great care in order to obtain key information; writing case studies and obtaining approvals; and providing finished documents that both media and sales teams love!

Thought Leadership

Today’s markets are ever-more crowded and a brand needs to demonstrate real leadership to ensure that both influencers and customers sit up and take notice. Our teamwork with clients to determine the topics that matter, or will soon matter. We help our clients to develop content such as opinion pieces that allows them to stand out from the crowd and truly become the leaders of the pack.

Executive Communications and Speechwriting

Let us put our words into the mouths that matter! Breakaway’s extensive speechwriting experience spans all levels, from C-level conferences, seminars and boardroom presentations to internal events and more. Standing up and presenting is never easy, but as our clients can attest, working with a partner like Breakaway ensures your executives will never be at a loss for the right words.

Internal Communications

One of a company’s most important constituencies is its staff, yet many do not focus on internal communications as part of an integrated communications campaign. Breakaway’s services range from writing internal memos and updates, to managing and creating content for company blogs and intranets, to cultural change management programs, to communicating internal policy and more.

Events Management and Tradeshow Support

Events can range from a small, intimate round table to enormous tradeshows, covering multiple exhibit halls. We offer a full-support event management service, whatever size the event may be. This requires an attention to detail some might call obsessive, but at Breakaway, it’s the small details we know that matter the most, and our results speak for themselves.