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City governments and tech companies alike are moving fast on smart cities. Last year, 78 cities competed in the nationwide Smart Cities Challenge, presenting their plans to integrate data and Internet technology into their urban infrastructure. Columbus, Ohio, the winner of the challenge, now has a total of $50 million in grants to bring its ideas […]

connected transportation | Hot Tech | smart cities

Driverless cars: what used to seem like something out of a science fiction movie is now an automotive actuality. In just a few, short years, 19 major brands including Ford, Toyota and Nissan will be ready to put driverless cars on the road. In fact, Breakaway client, Elektrobit—a pioneer in embedded automotive software—is working with many automakers to bring vehicles with highly […]

advertising | connected transportation | Hot Tech

There’s nothing quite like kicking off the year at the biggest technology tradeshow in the world – CES. This year, I supported our client Elektrobit, a pioneering provider of embedded and connected technology to the automotive industry. For Elektrobit’s marketing team, CES 2017 provided an opportunity to showcase how the company is defining the future of mobility […]

connected transportation | Hot Tech | media | public relations | street scene

There is no denying that the world of media and communications is constantly evolving. Twenty years ago social media didn’t even exist, yet two short decades later, it has found its way to the core of the business world. In technology PR, we’ve become accustomed to social media announcements that can shake things up – […]

Hot Tech | public relations